We are looking for a CRM Promotions Manager for our Scheduled Campaigns (Email, Mobile Push, and Facebook App2User Notifications) to provide great quality experiences via marketing campaigns to our network of millions of players worldwide.
YOUR ROLE WITHIN OUR KINGDOM
If you want to be part of the run and optimization of the delivery of direct communication to a network of hundreds of millions of casual game players through all available channels across the globe, then this may be the right opportunity for you. You will work closely with the CRM Contact Strategy team to deliver and optimize a world-class experience to our players and fans. This will include driving installs of new games for existing players, reactivation of dormant players as well as looking at newer initiatives to help with the overall gaming experience
needs to technical requirements and AB-tests, and work with development teams to ensure correct implementation, specifically including correctly tracking the right information to allow easy, precise analysis of the impact Develop an analysis strategy and perform analysis of complex scenarios and AB-tests, both systematically and on a one-off basis.
Carefully check, debug, and problem solve issues to ensure you deliver accurate and clear analysis and reports, quickly, even when confronted by subtle data complications
Provide an analytics perspective to discussions and prioritisation within your team, so that the overall team selects the right ideas to work on
Be the pro-active owner of the entire data chain for your games)
YSKILLS TO CREATE THRILLS
You have a passion for quantitative analysis and the ability to draw business insights that will add real value to King. You will need to demonstrate the ability to learn quickly and work in a fast paced and collaborative environment whilst communicating effectively with teams and individuals across King – such as Game Developers, Business Performance Managers and Marketeers.